Case studies
Comprehensive cinema theatre management solution with CINEsync
Liberty Cinemas, managed by Scope was rebranded to Liberty by Scope Cinemas in 2017 provides their patrons with all the flare of old-school movie theaters, coupled with state-of-the-art modernity and comfort, consistent with international standards.
They were seeking an all-encompassing cinema management system to enhance their day-to-day operations.
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Scope cinema lacked an effective online platform to monitor and manage its counter staff.
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An omni channel sales solution with multiple payment option was not available
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Managing multiple movie suppliers and theatre management was not in place.
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No digital platform to reach out to their customers to send push notifications on upcoming movies and promotions.
Challenge
Boosting theatre income through digital transformation was the major challenge that Scope Cinema faced during its transition period. They required a digital solution to boost online ticket sales as well as an effective online platform to manage increasing workloads associated with day-to-day theatre operations.
Technology used
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POS system with real time data synchronization
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Fully automated self-service kiosks to reduce waiting time.
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Real time reservation to avoid any duplicate booking.
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Digital Signage to replace static posters and message boards to create attention grabbing displays.
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Convenient reservation with real-time data to avoid any duplicate bookings
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System to manage inventory (seats, tickets, refreshments etc), promotions, pricing, movie suppliers.
Solution
We created a fully interactive web and mobile application for Scope Cinema to provide a seamless user-experience for online ticket bookings & a visually stunning platform for the cinema to showcase upcoming movies, offers, premieres, & more. The redesigned enterprise business solution is the first of its kind that facilitates the purchase of food & beverages as well as ticket purchasing for cinema patrons.
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Handling multiple reservations in real-time with ease.
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Accurate and up-to-date reporting for better managerial decision making.
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Omni channel sales solution which accelerated the overall sales revenue.
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Ability to manage multiple theatres across the entire Cineplex.
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Quick decision making in response to market trends.
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Better engagement with existing and returning customers
Impact
Robust and flexible solution for Scope Cinema to maximize its operating efficiency through centralized control and systemized multi-screen cinema complexes. The futuristic solution transformed operations and provided insight with sound reporting & increased revenue by facilitating sales across multiple channels.