Case studies
Booking Aggregator omnichannel solution
444.lk is an affluent, successful business venture powered by Dialog Axiata PLC. 444 began its journey as an online directory that provides services such as business listings, movie ticket purchases, reservation of train and bus tickets & concert ticket purchases. Their primary target was mobile users.
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An interactive and well-organized digital platform to accommodate various event management system was not available for 444.
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To engage and interconnect with mobile users, 444 lacked an interactive digital platform.
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They did not have an effective & powerful online presence with an innovative digital marketing technique.
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Managing, handling and reporting multiple bookings were major hassles faced by 444.
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Needed a technical platform to manage large-scale international events.
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They did not have access to all revenue channels and market segments with a single admin portal.
Challenge
Gaining a significant market share in the online directory service space in Sri Lanka was one of the major challenges for 444, as the industry was already monopolized by a dominant competitor. Business intelligence requirements, inventory management, keeping the supply chain running, new compliance responsibilities and so many other challenges has to be faced by 444 when this new initiative was taken.
Technology used
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Multiple online payment integration, POS and CMS system with extended features such as search engine, merchant directory and consumer data repository.
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Real time data synchronization for all sales channels with the help of API integration.
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Managing cinema, events and all other management systems can be done via a single system.
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Customized event mapping, seat planning, reservations and scheduling all under one digital roof.
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An interactive experience for mobile users to search by location, industry, different time schedules and other criteria.
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Analytics and insights of registered users.
Solution
LAYOUTindex designed and delivered an attractive & user-friendly web solution that fulfilled all the requirements made by 444 for their new digital platform.
The bespoke solution developed by LAYOUTindex offered new capabilities for 444 to assist and collaborate all of its business activities.
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Real time synchronization for all sales channels with an interactive API integration system.
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Faster decision making for management to react and respond to market changes.
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More reliable and organized reporting for management decision making.
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An interactive system to handle large volumes of search queries and event management reservations.
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Ability to integrate 3rd party systems without any hassle
Impact
444 is a future-oriented solution that helps to facilitate and accelerate a company’s digital transformation via its sound functionality, smooth user experiences & engaging aesthetics.